Tuesday, July 1, 2008

John McCain and Barack Obama Campaign Attack ads

In marketing as in politics the best counterattacks are done Jujitsu style - "self-defense with the clever use of the attacker's own weight and strength".
Here are a series of John McCain ads using Obama's own gaffes and words against him.

John McCain campaign ad: Seal
This ad mocks Obama's faux Presidential seal. It plays on the meme that Obama is aloof and plans to shape America in his own image. It also undercuts Obama's effective branding design.

VIDEO: John McCain campaign ad "Seal"
Tagline - For Barack Obama it's change you can make in Photoshop

John McCain campaign ad: Words
Turning Obama's strength in oratory and words against him by framing his new stance on public campaign financing to his declarations earlier.

VIDEO: John McCain campaign ad "Words"
Tagline - CHANGE That works for him: Breaking his word

I had originally intended to show Barack Obama's attack ads for John McCain. But it turns out they aren't that easy to find on Barack Obama's Youtube page.

This is likely a nod to his image as a post-partisan campaigner. Thats not to say there are no Anti-John McCain ads from the Obama team. They just aren't readily visible, getting swamped in the over 1000+ videos. Monstrous compared to McCain's modest 200+ videos. In fact Obama's attack videos are likely to be subtler, savvier and more subversive like this ad against Hillary Clinton which was later discovered to be a "citizen ad" made by someone working at a firm that did have ties to the Obama campaign.

VIDEO: Vote Different (Not Hillary Clinton)

Read the Article here - Mystery creator of anti-Clinton ad identified.
The creator of the atmospheric faux-Apple ad against Sen. Hillary Rodham Clinton has been unmasked as a Democratic operative who worked for a digital consulting firm with ties to Sen. Barack Obama, NBC News confirmed Wednesday night... Blue State Digital said in a statement that de Vellis had been “terminated” for violating a company policy against “outside political work or commentary on behalf of our clients or otherwise.” De Vellis contradicted that in his Web posting, insisting that he had resigned voluntarily.
Find all (213 total) John McCain YouTube videos here
Find all (1135 total) Barack Obama's Youtube videos here

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